Guides to reading the mood on X

Six guides for people who want to know how a conversation on X is going without buying an enterprise listening suite. They start with how sentiment scoring works and end with a short history of searching Twitter.

1. 01What sentiment analysis is, and how word lists differ from machine learningA plain explanation of sentiment analysis for social posts: how word-list (lexicon) scoring works, how machine-learning models differ, and when each is enough.5 min read
2. 02How to collect posts from X by hand for sentiment analysisUse X search, Advanced Search and common operators to find the posts you want, then copy them into a clean list for analysis while staying inside X's rules.4 min read
3. 03Reading sentiment on X without fooling yourselfHow to avoid the usual mistakes when you measure mood on X: samples that are too small, ranked replies, bots, coordinated pile-ons and unfair comparisons.4 min read
4. 04Social listening on X for small brands, without a big budgetA practical weekly routine for small businesses to track what people say about them on X: saved searches, a simple log, sentiment checks and when to reply.4 min read
5. 05How to measure reaction to a launch on XA step-by-step way to measure how people on X reacted to a launch or price change: baseline, time windows, replies vs quotes, reasons and a short summary.4 min read
6. 06A short history of searching Twitter, from Summize to XHow searching Twitter developed: the Summize sentiment startup bought in 2008, Google and Bing real-time search, the full tweet index of 2014 and search on X today.4 min read