Twitterment Guides https://twitterment.com/guides/ Six practical guides: how sentiment analysis works, collecting posts by hand, avoiding bad conclusions, social listening for small brands and launch reactions. en What sentiment analysis is, and how word lists differ from machine learning https://twitterment.com/guides/what-is-sentiment-analysis/ https://twitterment.com/guides/what-is-sentiment-analysis/ Tue, 03 Nov 2026 09:00:00 +0000 A plain explanation of sentiment analysis for social posts: how word-list (lexicon) scoring works, how machine-learning models differ, and when each is enough. How to collect posts from X by hand for sentiment analysis https://twitterment.com/guides/collect-posts-by-hand-on-x/ https://twitterment.com/guides/collect-posts-by-hand-on-x/ Tue, 03 Nov 2026 09:00:00 +0000 Use X search, Advanced Search and common operators to find the posts you want, then copy them into a clean list for analysis while staying inside X's rules. Reading sentiment on X without fooling yourself https://twitterment.com/guides/reading-sentiment-without-fooling-yourself/ https://twitterment.com/guides/reading-sentiment-without-fooling-yourself/ Tue, 03 Nov 2026 09:00:00 +0000 How to avoid the usual mistakes when you measure mood on X: samples that are too small, ranked replies, bots, coordinated pile-ons and unfair comparisons. Social listening on X for small brands, without a big budget https://twitterment.com/guides/social-listening-for-small-brands/ https://twitterment.com/guides/social-listening-for-small-brands/ Tue, 03 Nov 2026 09:00:00 +0000 A practical weekly routine for small businesses to track what people say about them on X: saved searches, a simple log, sentiment checks and when to reply. How to measure reaction to a launch on X https://twitterment.com/guides/measuring-reaction-to-a-launch/ https://twitterment.com/guides/measuring-reaction-to-a-launch/ Tue, 03 Nov 2026 09:00:00 +0000 A step-by-step way to measure how people on X reacted to a launch or price change: baseline, time windows, replies vs quotes, reasons and a short summary. A short history of searching Twitter, from Summize to X https://twitterment.com/guides/a-short-history-of-searching-twitter/ https://twitterment.com/guides/a-short-history-of-searching-twitter/ Tue, 03 Nov 2026 09:00:00 +0000 How searching Twitter developed: the Summize sentiment startup bought in 2008, Google and Bing real-time search, the full tweet index of 2014 and search on X today.